Introduction
The Management Department at the College of Tourism & Business prepares future business leaders through comprehensive education in modern management principles and practices. Our program develops students' analytical and strategic thinking capabilities while fostering essential leadership skills required in today's competitive business environment. We focus on the practical application of contemporary management theories, enhanced by cutting-edge information technology, to ensure graduates are well-equipped for decision-making, problem-solving, and organizational leadership. Our curriculum emphasizes developing innovative thinking and professional competencies that enable students to adapt to diverse business challenges and drive organizational success. Through rigorous academic training and real-world application, our graduates emerge as confident professionals ready to add significant value to organizations across various industries and sectors.
Mission
To provide students with a comprehensive education that integrates advanced analytical techniques and business management principles, preparing them to become data-driven decision-makers in a wide range of industries. The program is dedicated to equipping graduates with the technical skills, critical thinking abilities, and business acumen required to analyze complex data, generate actionable insights, and drive strategic growth. Through a blend of theoretical learning and hands-on experience, we aim to produce leaders who can leverage data to solve real-world business challenges and lead organizations towards sustainable success in the digital age.
Objectives
Equip students with advanced analytical skills to analyze and interpret complex data, providing actionable insights to drive business decision-making and strategic growth.
Integrate business knowledge with data-driven techniques, enabling students to understand the application of analytics within various business contexts, including finance, marketing, operations, and management.
Develop proficiency in the use of data analytics tools and technologies, ensuring students are well-versed in industry-standard software for data analysis, visualization, and statistical modeling.
Foster critical thinking and problem-solving abilities, encouraging students to approach business challenges with analytical rigor and creativity, while addressing complex, real-world issues.
Promote effective communication skills, enabling students to present analytical findings clearly and persuasively to both technical and non-technical stakeholders.
Instill ethical decision-making and data governance principles, ensuring that graduates are capable of handling data responsibly and in compliance with legal and ethical standards.
Encourage lifelong learning and professional development, preparing students to continuously adapt to emerging trends in business analytics and the evolving data landscape.
Structure of the program
University requirement:
| Program Name | Business Analytics Program |
|---|---|
| Program Code | BSBA |
| Credits Units | 120 |
| Language of Instruction | English |
| Mode of Study | On-Campus |
| Study Duration | 4 Years |
| Number of Levels | 8 Levels |
| Number of weeks\levels | 15 Weeks |
| Graduation requirements | GPA 2.0 out of 4.0 |