Introduction
The Digital Marketing and E-commerce Program at the College of Business and Tourism is designed to equip students with the skills and knowledge needed to succeed in the fast-paced, technology-driven world of digital marketing and online commerce. As businesses increasingly rely on digital channels to reach and engage consumers, the demand for professionals who can navigate the complexities of the digital landscape has never been greater. Our program blends the fundamentals of marketing with cutting-edge digital tools and strategies. Students will gain expertise in areas such as search engine optimization (SEO), social media marketing, content creation, data analytics, and e-commerce platforms. The curriculum focuses on both the creative and analytical aspects of digital marketing, ensuring that graduates are equipped to develop impactful campaigns, optimize online sales, and leverage data to drive business growth. Join us in the Digital Marketing and E-commerce Program to become a leader in the digital revolution, equipped with the skills and insights to shape the future of online business.
Program Mission
To provide students with a comprehensive education that blends digital marketing principles with e-commerce strategies, preparing them to excel in the fast-evolving digital landscape. Our program equips students with the technical skills, creativity, and analytical abilities required to develop and execute successful digital marketing campaigns, manage online businesses, and drive growth through e-commerce platforms. With a strong focus on practical experience and industry-relevant knowledge, we aim to produce graduates who can lead in the digital economy, creating value for businesses in a global, interconnected marketplace.
Program Objectives
Develop expertise in digital marketing strategies, including search engine optimization (SEO), social media marketing, content creation, and online advertising, to effectively engage and convert online audiences.
Equip students with the skills to manage and optimize e-commerce platforms, enabling them to build and sustain profitable online businesses through strategic product placement, customer experience design, and sales optimization.
Foster a data-driven mindset by teaching students how to use analytics tools to measure, track, and optimize digital marketing campaigns and e-commerce performance, ensuring data informs decision-making processes.
Cultivate creativity and innovation in digital marketing campaigns, encouraging students to think outside the box and develop engaging content and interactive strategies that resonate with diverse digital consumers.
Cultivate creativity and innovation in digital marketing campaigns, encouraging students to think outside the box and develop engaging content and interactive strategies that resonate with diverse digital consumers.
Instill ethical and sustainable marketing practices, ensuring students understand the importance of responsible digital marketing and the role of e-commerce in promoting fair business practices.
Encourage lifelong learning and professional growth, preparing graduates to stay ahead of industry trends and continue developing their skills in an ever-changing digital and e-commerce environment.
Structure of the program
University requirement:
| Program Name | Digital Marketing and E-Commerce Program |
|---|---|
| Program Code | BSDME |
| Credits Units | 120 |
| Language of Instruction | English |
| Mode of Study | On-Campus |
| Study Duration | 4 Years |
| Number of Levels | 8 Levels |
| Number of weeks\levels | 15 Weeks |
| Graduation requirements | GPA 2.0 out of 4.0 |